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Amsterdam Popularizes Yet Another Addiction?

A new powdered drink is making headlines globally as it introduces a way of selling alcohol to minors. Developed by students in Amsterdam (so cliché), the green powder called Booz2Go can be mixed with water to create a fizzy green, and deliciously 3 percent alcohol beverage – and because it’s a powder and not a liquid, it can be sold to underage drinkers legally in Europe. No word yet on the taste.

"We are aiming for the youth market. They are really more into it because you can compare it with Bacardi-mixed drinks," says 20-year-old Harm van Elderen, one of the product’s four creators. The drink, which is being sold in 7 oz. packets at about $2 a pop, will also be of interest to marketers as they can potentially avoid taxes on the alcohol because of its unique packaging. Avoiding taxes, however, is perhaps the least dangerous on the long list of potential liabilities that could result because of this product.

Will this ever make it stateside? I think it is unlikely. Thoughts?

Posted Jun 27, 2007 by themagster | Share It

Filed under: beer drinks international technology