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Gold Bunny

I was walking home last week and stopped at the crosswalk when the strangest vehicle I have ever seen blazed up the avenue.  It was a gold Lindt branded SmartCar complete with bunny ears.  It was super cute and struck me as such a clever marketing idea, especially because it's been stuck in my head since then.  I wanted to chase after it and snap a photo with my cameraphone, but I was completely paralyzed by the cuteness, and the bunny ears of course! The Gold Bunny was intended as an Easter promotion, but I guess they were a little late getting to New York?  

From the Lindt site: "Throughout the countdown to Easter, Lindt Master Chocolatiers are encouraging chocolate lovers and Easter enthusiasts nationwide to follow Gold Bunny's adventures on the ground and across the country.  This is one golden treasure that's definitely worth discovering!"

 

 

 

 

*misterbelly  

Posted Apr 16, 2007 by misterbelly | Share It

Filed under: chocolate easter