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Kellogg's Says No to Advertising to Kids

The Kellogg Company has announced it will halt advertising its sugary treats to children under age 12 unless they make significant improvements to the snacks to fit certain nutrition guidelines.  “Where we can make the changes without negatively impacting the taste of the product, we will,” says president David Mackey. 

Moreover, they will start phasing out the use of licensed characters and branded toys as promotional tools for products that don’t meet their new guidelines for calorie, fat, and sodium levels.  This change comes after threatened lawsuits from children’s advocacy groups, who cited major food corporations as major contributors to childhood obesity. 

Does this mean we’ll start seeing new ads with Tony the Tiger spouting “Not so grrrreat, but hey, at least we’re not getting sued!” during Saturday morning cartoons? 

Posted Jun 18, 2007 by themagster | 1 Comment | Share It

Filed under: health snacks