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Sprite Yard

The Coca-Cola company has gone digital with the unveiling of its new online community called “Sprite Yard.” They hope to counter-act sluggish sales with a Myspace-like site – for mobile devices -- where users can upload photos, make profiles, and chat with other people. The social networking site is only available on cell phones and is being touted as the first “community-to-go.” Users will also be able to redeem codes from Sprite caps for ringtones, mobisodes, and even clothing and furniture for online virtual worlds.

Sprite Yard launched in China last week, and is expected to hit the States later this month and eventually go global with other soda brands.

There are some industry executives, however, that have their doubts for Coke’s latest marketing scheme. “Nobody wants to go hang out with Sprite,” said Chad Stoller, executive director of digital advertising agency Organic, “It takes a lot for a brand to ask that of a customer. You really have to be getting something compelling in return.”

What do you think? Is Sprite Yard a hit or miss?

Posted Jun 12, 2007 by themagster | 1 Comment | Share It

Filed under: websites soda technology