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The Starbucks Machine

Starbucks has just teamed up with PepsiCo in an effort to expand its empire.  The new partnership will allow Starbucks to expand their hot coffee offerings to the world by the use of vending machines.  The vending machines will be located in places where having a full service store is not feasible, such as train station platforms and universities. 

 

Starbucks and PepsiCo researched common complaints related to hot beverage vending machines and developed a new approach to hot coffee vending. With a simple swipe of a payment card (or with cash), a high-quality, hot latte or hot cocoa is served up in a ready-to-drink package in less than a minute. Utilizing proprietary packaging, each hot beverage will come in a convenient 9-fluid-ounce recyclable steel can with an insulating label, designed to keep the beverage warm, enjoyable, and still comfortable to the touch.

 

Hot beverage offerings will include Caffe Latte, Vanilla Latte, Caffe Mocha, Caffe Mocha Light, and Hot Cocoa. Each vender will allow customers to pay with cash, their Starbucks Card or with a major credit card.

 

Wow, this really takes the hassle of trying to decide which one of the five Starbucks locations in my neighborhood I should go to.  I mean why stop there?  They should just stock all of their stores with the vending machines instead of having baristas, especially since they switched over to having automated espresso makers in most of their stores anyway.   

 

*misterbelly

 

 

 

 

Posted Mar 26, 2007 by misterbelly | Share It

Filed under: starbucks coffee